George Tannenbaum

George Tannenbaum, a legendary copywriter and former Executive Creative Director at Ogilvy, shares his sharp insights on the advertising landscape. He delves into ageism in the industry, critiquing the focus on profit over seasoned talent. Tannenbaum discusses the evolution of copywriting, emphasizing the need for depth and creativity against the backdrop of diminishing attention spans. He also reflects on the agency scene of the 80s and 90s, revealing his rekindled love for advertising and the significance of authenticity in attracting clients.

George Tannenbaum, veteran creative director, discusses the changing nature of the advertising industry, the deification of data, and why procurement deserves to win in negotiating battles. The importance of differentiation in advertising and the value of artful solutions are also explored. The evolution of creativity in advertising is discussed, highlighting the impact of data obsession on innovation, emotions, and human connection.