George Pyne, Founder and CEO of Bruin Capital and former COO of NASCAR, shares his insights into the evolving world of sports business. He discusses the significant transformations in NASCAR and IMG Academy, particularly focusing on safety and strategic planning. Pyne delves into the critical importance of fan loyalty and the financial shifts in college athletics. He also highlights the integration of data analytics in modern sports and shares his approach to deal-making, balancing intuition with data.