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George Davis
CMO of Cozy Earth with experience building large, brand-driven social activations; led the Cozy Earth Bed Rot Challenge and spoke about its strategy, results, and incrementality learnings on the episode.
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Sep 23, 2025
• 1h 4min
Inside Cozy Earth’s Viral Social Challenge with CMO George Davis
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George Davis, CMO of Cozy Earth, shares the journey behind the viral Bed Rot Challenge, which evolved from a small MVP test to a massive success with over 50 million impressions. He discusses the strategic shift towards brand building and cultural relevance over direct sales, emphasizing the importance of taking risks. George dives into the complexities of incrementality in performance marketing, highlighting how to navigate confusing metrics and optimize future campaigns. Tune in for insights on brand partnerships and the thrill of creative swings!
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