Join Chris Barth, Principal Strategist at Contagious, along with George Bryant, Global Chief Creative Officer at Golin Harris, and Elizabeth Paul, Chief Strategy Officer at The Martin Agency. They delve into the creative strategies behind Grubhub's 'Special Delivery' campaign for new mothers and how it fostered loyalty. The discussion also highlights Solo Stove's collaboration with Snoop Dogg, emphasizing community engagement and emotional connections. Plus, examine the evolving role of humor in marketing and the significance of understanding consumer needs.