Geoffrey Toffetti

Geoffrey Toffetti, CEO of Frontline Performance Group and a veteran in hospitality revenue optimization, discusses revolutionizing hotel front desks from cost centers to profit generators. He reveals how minor shifts, like the experience vs. value mindset, can turn check-in counters into revenue powerhouses. Geoffrey shares a three-tier incentive structure that motivates staff effectively, showcases upsell opportunities such as late checkouts potentially worth $40,000 annually, and argues against over-reliance on automation, emphasizing human interaction.