Geoffrey A. Moore

In this enlightening discussion, Geoffrey A. Moore, an acclaimed author known for his influential work on technology adoption and market strategies, unpacks his seminal book 'Crossing the Chasm.' He dives into the hurdles tech firms face when reaching mainstream markets, emphasizing the critical shift from early adopters to the early majority. Moore shares his unique framework for classifying consumers and offers actionable strategies to effectively navigate this challenging landscape to achieve market success.