Geoff Tuff

Geoff Tuff, a consulting principal at Deloitte and co-author of 'Hone,' specializes in navigating organizational change in the age of AI. In their conversation, he reveals why traditional transformation programs often fail and introduces the concept of 'drift,' illustrating how companies can unintentionally stray from their purpose. Tuff emphasizes the importance of continuous adaptation over radical overhauls and shares strategies for integrating innovation into company culture, using examples from Amazon to highlight effective management systems.