Geoff Ketterer

In this engaging discussion, Geoff Ketterer, an expert in remote sales teams and leadership from RevBoost Recruitment, dives into the evolving bond between sales and marketing. He emphasizes the need for marketers to embrace diverse skills beyond their specialties. Listeners learn about the importance of mastering social media algorithms and the transformative role of AI in sales. Ketterer highlights the significance of trust over mere likability and advocates for a consultative sales approach, stressing that building genuine relationships is the key to success in today's digital landscape.