Geoff Cook

Geoff Cook, CEO of Noom and a leader in digital health, joins the discussion about transforming weight loss into a holistic health journey. He reveals how Noom combines AI support, human coaching, and medications like GLP-1s to drive lasting behavior change. The conversation explores the intricacies of merging medication with lifestyle adjustments and highlights the challenges in accessing these treatments. Geoff also shares his vision for expanding beyond weight loss into broader wellness and longevity initiatives, paving the way for a healthier future.