Geoff Affleck

In this discussion, Amazon Ads expert Geoff Affleck, bestselling nonfiction author and founder of Authorpreneur Publishing, shares insights on optimizing Amazon book pages. He emphasizes seven essential elements that boost conversion before spending on ads. Geoff compares Amazon ads to intentional shopping, contrasting them with the impulse-driven nature of Facebook ads. He also offers strategies for new authors and highlights the importance of A+ Content, advising on careful management of advertising campaigns for effective results.