Geo Lefevre
A 26-year-old writer who created the idea for the Tour de France to promote his magazine, L’Auto.
Best podcasts with Geo Lefevre
Ranked by the Snipd community
Mar 21, 2024 • 10min
Why Marketing Works: How a 26 Year Old Created Cycling’s Greatest Marketing Spectacle
Discover the genius marketing strategy of Geo Lefevre, a young journalist who created the Tour de France to promote his magazine, L’Auto. Learn how this iconic cycling event reshaped marketing strategies and captivated audiences worldwide for over 100 years.
