Genevieve Davis

Experienced retail store development executive with ~20 years in store design and construction, formerly a VP at 7-Eleven, now co-founder at Surface advising on industry workflows and customer adoption.

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Dec 16, 2025 • 1h 9min

This Fortune 500 Company's AEC Department Had Never Used Excel Until 2016 - The $300 Tech Gap on Store Development

Alim Uderbekov, an aerospace-trained engineer and CEO of Surface, teams up with Genevieve Davis, a retail development veteran and co-founder at Surface. They explore the shocking tech gap in the $300 billion store development industry. Hear about their beachside conversation that sparked a revolution using AI to automate workflows. Discover why retail is like a race car for AI, and how Surface aims to replace tedious tasks with smart agents. Plus, they reveal how AI won't take jobs but will empower those who leverage it!

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