Gene (Wistia)

Senior webinar and video marketing expert at Wistia, specialising in webinar strategy, analytics and repurposing video content to drive pipeline, product adoption and engagement.

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Jan 16, 2026 • 58min

How to create webinars that drive results in 2026

Gene from Wistia, a senior webinar and video marketing expert, shares invaluable insights on maximizing webinar effectiveness in 2026. He emphasizes the importance of focusing on meaningful engagement metrics like revenue and product usage rather than vanity numbers. Discover tactics to keep attendees participating, the best times to host webinars, and how to repurpose recordings into attention-grabbing clips. Gene also discusses the impact of platform choice on webinars and strategies to boost audience involvement, ensuring your webinars drive real business results.

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