Gene Sykes

Co-Chair of Mergers and Acquisitions and Co-Chair of Global Technology, Media and Telecom at Goldman Sachs. He has led the bid and organizing committee for the 2028 Olympic Games in LA and serves as president and chair of the U.S. Olympic and Paralympic Committee.

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Nov 22, 2024 • 28min

Investing in Sports: A New Media Model

Dave Dase, Global Co-Head of Sports Investment Banking, and Gene Sykes, Co-Chair of Mergers and Acquisitions, dive into the shifting tides of sports media. They explore the staggering valuations of sports teams and the fierce competition between traditional broadcasters and tech giants for premium content. The conversation highlights how athletes are leveraging social media to create personal brands and drive social issues. Also on the table is the excitement surrounding the 2028 LA Olympics and the role of technology in transforming fan engagement.

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