Gene Millman, former CEO of REcolorado, dives deep into the current landscape of Multiple Listing Services (MLS) and their relevance in 2024. He discusses the necessity for MLSs to transform into collaborative partners with brokerages, emphasizing transparency. Millman also addresses the critical balance of technology and personal relationships in real estate. Furthermore, he stresses the importance of treating MLSs as businesses for sustainable success, highlighting agility and strategic planning as essential tools for navigating industry challenges.
