Gena Smith

Gena Smith, the CHRO of LVMH North America, boasts extensive experience in HR transformation across luxury brands. In this discussion, she highlights her role in spearheading LVMH’s AI transformation across 75 brands. Gena emphasizes the need for HR to lead in AI change management, reframing AI as a cultural advantage. She discusses overcoming employee reluctance toward AI and advocates for upskilling as essential for future-proofing careers. Her insights on creating internal narratives and normalizing AI adoption are both inspiring and actionable.