Gen Z

Former hockey player who shares his unique stories and perspective on the highs and lows of playing and performing the tough-guy role.

Best podcasts with Gen Z

Ranked by the Snipd community

Oct 30, 2023 • 31min

What Are The Real Trends Driving Consumer Loyalty?

Raju Malhotra, Chief Product and Technology Officer at PAR Technology, discusses Gen Z brand loyalty and the importance of user experience (UX) and digital gamification. Gen Z values easy-to-use and visually appealing websites and apps. If a brand's digital experience is lacking, Gen Z consumers are likely to switch brands. Brands can build loyalty with Gen Z by incorporating UX and digital gamification elements like quizzes, contests, and rewards programs.

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