Gemma Ruse

Xavier Shariff, co-founder and managing director who steers operations and delivery, and Gemma Ruse, co-founder and creative director who leads visionary studio work. They tell the story of starting from freelancing, building a 60-person experiential studio, and choosing sustainable growth. Conversations cover crafting culture through great work, balancing creative and practical roles, and their rule: disagree in the room, commit outside the room.