Geert Groot

Geert Groot, a freelance Google Ads specialist managing over 100 accounts, shares his insights into scaling Google Ads effectively for small budgets. He highlights the importance of manual bidding strategies and direct engagement with local businesses. Geert discusses automation tools to optimize campaigns, simplify conversion tracking, and enhance efficiency. He also addresses client relationship management, emphasizing the need for clear communication and the potential to part ways with toxic clients for better collaboration.