GenWise founders discuss their vision of developing a lifestyle app for the elderly, bridging the digital gap and empowering older adults. They highlight the innovative features of their app including a personal assistant, digital passbook, medication reminders, and scam education. The founders emphasize the use of cutting-edge technology, such as artificial intelligence, to create an elder-friendly digital environment. They also discuss their motivation for targeting the elderly market and their plans for the future of their app.