Gavin Whedon

Join Samantha King, a kinesiology professor and co-author of 'Protein: The Making of a Nutritional Superstar', along with Gavin Whedon, a sociology expert focusing on sport and health. They dive into America's fixation with protein, exploring its historical booms and cultural significance. Discover how protein's journey spans from 19th-century meat extracts to today's protein-fortified foods. They also discuss the misconceptions around protein needs and how bodybuilding culture helped shape modern protein trends, creating an ever-growing market.