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Gavin Hupp
VP of Technology, Enterprise Architecture, Data and Martech, E-commerce and Analytics at United Parks and Resorts. Member of the Quartz CIO & CISO Advisory Board.
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Apr 23, 2025
• 45min
How SeaWorld Uses Data to Create Unforgettable Guest and Marine Life Experiences
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Join Gavin Hupp, VP of Technology at United Parks and Resorts, as he shares insights on how data shapes unforgettable experiences at theme parks like SeaWorld. He discusses the challenges of managing diverse data sets across various operations and how AI drives innovation, enhancing personalization and optimizing processes. Gavin also touches on the importance of integrating legacy systems and the impact of weather on guest experiences. Plus, enjoy fun anecdotes about favorite theme park rides and snacks!
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