Gaurav Agarwal, COO at ClickUp with expertise in merging growth strategies, and Kyle Coleman, Global VP of Marketing, dive into the synergy between Product-Led Growth (PLG) and Sales-Led Growth (SLG). They debunk the myth that these models are opposites, emphasizing the importance of measuring incremental ROI. The duo explores the roles of demand creation and harvesting, outlines the need for consistent messaging, and argues for user-friendly product experiences. Finally, they discuss realistic AI solutions that enhance collaboration without over-promising.
