Gary Hirshberg

Gary Hirshberg, co-founder and former CEO of Stonyfield, shares his entrepreneurial insights while answering questions from budding founders. He discusses how a social mission can give a product a competitive edge. Cate seeks advice on sustainable practices for her leather goods, while Jamie navigates unexpected demographics for her vegan camping meals. Dianna grapples with hiring the right person for her seeded cracker business. Their conversations highlight persistence, community support, and the importance of aligning business with personal values.

Gary Hirshberg, co-founder of Stonyfield Yogurt, shares his inspiring journey from eco-conscious farmers to leading yogurt moguls. He recounts the financial struggles and near-death experiences while scaling their organic yogurt brand, emphasizing the power of resilience and community support. Hirshberg discusses pivotal decisions, like selling their cows, and the importance of grassroots marketing in overcoming challenges. Additionally, the narrative introduces Carin Luna-Ostaseski, who transitioned from skepticism to success in launching her own Scotch whisky brand, showcasing determination and passion.