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Gary Donovan
Founder of Roadplates who turned steel plate rental, safety innovations, and unconventional social-media marketing into a recognizable brand; also a construction content creator known for bold, humorous posts and safety advocacy.
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12 snips
Nov 5, 2025
• 58min
Roadplates Guy a.k.a Uncle Gary #GFYM - Content Creator Series
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Gary Donovan, founder of Roadplates and a bold construction content creator, shares his journey of turning steel plate rentals into a recognizable brand. He discusses how unorthodox social media strategies, humor, and authenticity help him connect with audiences and generate business leads. Gary also highlights innovations in safety, like skid coatings and the Road Plate Mate magnet stick, and emphasizes the importance of blending safety messaging with humor. His insights on marketing, community involvement, and the evolving construction landscape make for a captivating listen!
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