Garrett Marshall, President of Xponential+, discusses the challenge of repackaging in-person fitness classes as digital workouts. They explore the benefits of VR and AR in the fitness industry, navigating hype cycles, and the enduring value of in-person fitness. The podcast also covers Xponential+'s partnership with Meta and their vision of making VR workouts mainstream. They discuss the importance of personalized content and the potential of AI in the fitness industry. Additionally, they touch on the evolution of technology and the customer journey in the fitness industry.