In today’s episode, we cover the unsold mindset with Colin Goggins and Garrett Brown. Colin and Garrett are sales leaders, teachers of the popular USC course Sales Mindset for Entrepreneurs, co-founders of Agency18, keynote speakers and guest lecturers, and the authors of The Unsold Mindset: Redefining What It Means to Sell.Sales can be brutal if you don’t have the right mindset, so what makes the best salespeople so great, what is the one quality you should express in every interaction with a potential customer, and how do you build resilience to push through all the rejection? What to Listen For Introduction – 0:00 What makes for a great salesperson and why don’t the best salespeople consider themselves to be salespeople? Transformational vs Transactional Sales – 22:10 What is the difference between transformational and transactional sales and which one do customers prefer? Why is it a strength to be intentionally ignorant when meeting/speaking with customers? What is the most important quality you can express when interacting with a potential customer? Rejection and Resiliency – 34:18  What can you do to build resilience in sales so you don’t get hung up on rejection? What is the difference between toxic positivity and pathological optimism and why is one off putting while the other is necessary to accomplish great things? Goal Setting – 56:32  How should you view and set goals so they help you rather than hinder you? How do you find a meaningful purpose in your work when you feel your work is meaningless? Salespeople are great connectors, and success in sales not only takes hard work but also the right mindset. Building resilience is key to sustaining energy in sales, so techniques like positive self-talk are incredibly important. By setting achievable goals and adopting motivation techniques like vision boards, you’ll be able to tackle any challenges that arise in the workplace. Attitude is everything when it comes to finding purpose and passion in your work; no matter how mundane it may seem, every task can bring joy and meaning if you choose to make it worthwhile. A Word From Our SponsorsAre you ready to take your career to the next level in 2023? Looking to grow your high-value social circle?You are one relationship away from changing your entire life.We’ve packaged our best insights inside a course called, Social Capital. And, as a thank you for being a podcast listener, we want to give you this training for FREE to start 2023.To get your hands on this training and immediately start improving your relationships, go to theartofcharm.com/scDo you LOVE the toolbox episodes? Did you know that every week we give a LIVE mini-toolbox lesson inside our Private Facebook Group? Best of all it is FREE to join. Join today and get access to all of our live training and level up your communication, leadership, influence and persuasion skills. With 14,000 members it’s a great place to network, learn and overcome any obstacle that’s in your way.Running out of things to say in conversation… and still struggling to get people interested in you? That’s an uncomfortable position to be in. Don’t want to risk getting tongue-tied and screwing things up the next time you meet someone? Check out Conversation Magic now to make sure you don't crash and burn. With our bulletproof formula, you'll be flirting up a storm, sparking fun and engaging conversations, and making high-value friends anywhere!Resources from this EpisodeThe Unsold Mindset: Redefining What It Means to Sell by Colin Coggins, Garrett BrownColin and Garrett’s websiteColin and Garrett on TwitterColin and Garrett on InstagramCheck in with AJ and Johnny!AJ on InstagramJohnny on InstagramThe Art of Charm on InstagramThe Art of Charm on YouTubeThe Art of Charm on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

  Text Hawk to 66866 to become part of "Mindful Monday." Join 10's of thousands of your fellow learning leaders and receive a carefully curated email from me each Monday morning to help you start your week off right... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12   https://twitter.com/RyanHawk12 Colin Coggins and Garrett Brown are adjunct professors of entrepreneurship at USC’s Marshall School of Business where they teach the popular class they created, “Sales Mindset for Entrepreneurs. ” They are also authors, speakers, longtime sales professionals, and best friends who met while working at enterprise software startup Bitium, which they helped lead to an acquisition by Google. This odd couple first connected over their shared obsession with the importance of selling, and have made it their mission to uncover the unexpected and inspiring mindset of the highest-achieving sellers on the planet. The most impactful sales professionals are learners. They consume information and ask lots of questions that they are deeply curious to know the answers to. They don't go down the list of sales discovery questions. It's from a place of curiosity. "Noone has ever changed the world without moving people." That's sales. An abundance mindset — Collin was meeting with a new sales rep named Matt that worked for you at Bitium. Matt sat down on the couch and loved it. He asked who made it and Collin didn’t know. So he flipped over the cushion, saw who made it, realized they were a potential customer and made a note in his phone to connect with them on LinkedIn and call them. Matt has an abundance mindset. "Great sellers see opportunity where others don't." World-Class sales professionals love the process. When making promotional hires/decisions, "create a culture that's not pulled up. It's pushed up."  When promoting someone to be a manager, look at those who are known to help others. They are pushed to management by the members of the team because they are so helpful. Being a “pathological optimist” — Colin told a story about taking the first flight with his whole family (wife Margot and two young boys) and despite the chaos of crying and trying to take care of young children, Colin loved it and told Margot "it would be a great story one day." She called him a pathological optimist (not meant as a compliment, but he took it as one). Act like a teammate, not a coach: Will Smith’s manager, JL, told him to turn down a $10m offer for a movie called 8 Heads in a Duffel Bag because it didn't help them pursue Will's goal of being a big movie star. (Even though both of them didn't have any money at the time) The Partnership: “Colin, thank you for seeing something in a slightly insecure, overly analytical introvert and deciding to throw in with me.” The class they teach is called “Sales Mindset for Entrepreneurs” Colin & Garrett don’t teach a typical sales class focused how to “build rapport,” “handle objections,” or “ask for the close.” Instead, they help students understand why the most successful people on the planet aren’t successful because of what they do, they’re successful because of what they think. We all sell, every day. Sometimes it's ourselves, sometimes it's ideas, and sometimes it's products. We truly believe that the world would benefit if EVERYONE learned how to sell authentically, whether you're a "salesperson" or not. Great salespeople are not remembered for the statements they make, they're remembered for the questions they ask.  Ask better questions, get better results. As mindset guys, we get a little bit obsessed with one-on-ones when we lead teams, so we geek out when experts like Jeanne shed light on new questions to ask that can help bring out the best in other people. At some point a long time ago, someone studying great salespeople noticed they were mirroring the people they were talking to. So they started training salespeople to mirror the body language of their customers. One MAJOR problem... These great sellers weren't connecting with people because they were mirroring, they were UNCONSCIOUSLY mirroring people 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙩𝙝𝙚𝙮 𝙝𝙖𝙙 𝙖 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣. If you're sitting there thinking about crossing your leg when your customer crosses theirs, you can't possibly be having a good conversation. Science shows that mirroring is a natural inclination when we’re AUTHENTICALLY engaged in a conversation with someone and are relating to them. So instead of ACTING like you’re in a deep conversation by copying someone’s body language, work on caring enough to get into that deep conversation in the first place.

Guests include Geoffrey Cohen, Dr Carole Robin, Colin Coggins, Garrett Brown, David Siegel, and Susan McPherson. They discuss the secret to building lifelong friendships, coming across as authentic when meeting new people, mindset shifts for success in relationships, and reframing rejection. They also explore the importance of belonging, authenticity, productive conflict resolution, challenging stereotypes, the power of niche meetups, and unlocking your true potential.

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