Gareth Noonan
Expert from Demandbase discussing industry transition to cohort-based advertising
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Mar 7, 2024 • 19min
Ep. 457 | Cookieless Future, Part One: The Shift to Cohort-Based Advertising
Gareth Noonan from Demandbase discusses the industry's shift to cohort-based advertising as third-party cookies are phased out. Topics include building first-party data, using topics of interest for targeting, and adapting to a cookieless world. Marketers are advised to focus on context and consented data for future strategies.
