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Gareth Harvey

Former professor of consumer psychology and now advises companies on applying findings from behavioral science. Currently a director of consumer psychology at Decide, a UK-based creative agency.

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Apr 17, 2025 • 48min

Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant

Gareth Harvey, a former professor of consumer psychology and now a director at Decide, discusses the practical implications of behavioral science for brands. He shares insights on how retailers can effectively frame special offers and utilize music to enhance the shopping experience. The conversation delves into the challenges of translating academic research into real-world retail strategies, such as creating engaging store atmospheres. Harvey also highlights the importance of understanding consumer behavior and employing analytics to better influence purchasing decisions.