This episode is brought to you by The Kolada Group.

Today, I’m talking about planning a great user experience. My guest is Ed Troxell, who founded Ed Troxell Creative and Stupid Easy, where he helps to streamline start-ups and small businesses by helping them implement processes and systems to help make their lives easier.

Topics:

(1:04) Introducing Ed
(2:01) Business before systems
(2:57) Motivation for organization
(3:30) Step One: organization
(6:15) Step Two: design
(10:21) Step Three: testing and feedback
(14:34) Valuing user experience
(17:35) Best financial investment
(18:36) Worst financial investment
(19:44) Finding Ed

Quotes of the Week:

“Look at feedback as your strengths and opportunities. Don’t look at them as failures and wins.”–Ed

“A happy customer starts with you and what you’re willing to put out there.” - Ed

Resources:

www.edtroxellcreative.com www.stupideasy.com

Facebook: Ed Troxell Creative

Book Recommendation: Value Proposition and Design

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Gareth Barlow

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