Scott Cohen, CEO of Inbox Army, and Garen Hobbs, VP of Strategy at Inbox Army, discuss the surge of SMS marketing, especially in politics, and the resulting spam chaos. They highlight the necessity for brands to balance engagement with customer preferences to avoid overwhelming them. The duo contrasts SMS with newer tools like WhatsApp and explores how AI is reshaping marketing strategies. They dive into generational shifts in consumer behavior, stressing the importance of personalization and genuine connections in a rapidly evolving landscape.
