Ganna Pogrebna

Ganna Pogrebna, a Research Professor and expert in behavioural data science, dives into the intricacies of human bias in AI. She highlights how algorithms can inherit human biases, using Amazon's hiring tool as a cautionary tale. Ganna discusses the need for context-rich prompting when working with AI, alongside the importance of combining human judgment with machine efficiency. She emphasizes the value of simulations and digital twins in refining strategic decisions, illustrating how they can unlock insights into stakeholder dynamics.