Gaby Barrios

Gaby Barrios, a marketing expert known for her innovative approaches, discusses the pitfalls of gender-based marketing. She argues that this approach not only reinforces outdated stereotypes but also limits business growth. Barrios emphasizes the need for nuanced strategies that recognize diverse consumer behaviors and identities. By moving away from simplistic targeting, companies can better connect with customers and enhance brand loyalty. Her insights challenge traditional advertising norms and encourage inclusivity in marketing.