Gabrielle Bufrem

Product and product-leadership coach who worked directly with Palace Resorts to assess practices, coach pilot teams, and build trust with leadership. Specializes in product discovery, team topology, and guiding organizations through practical transformation steps.

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Sep 18, 2025 • 43min

Coaching Transformation: How a Hospitality Company Adopted the Product Model

Anuar Chapur, Chief Product and Technology Officer at Palace Resorts, and Gabrielle Bufrem, a product and leadership coach, explore a game-changing transformation in a major hospitality company. They discuss the cultural shifts that redefined operations to drive customer-centric outcomes and significantly boost conversion rates. Key topics include the importance of coaching, trust-building, and team topology in achieving tangible results. They offer practical advice for any organization considering a transformation, emphasizing the need for commitment and strategic planning.

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