Gabriel Hugoboom

Co-founder and business partner at Evie Magazine and 28, involved in the companies' strategy, product development, and cultural positioning as part of the husband-and-wife founding team.

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Jan 13, 2026 • 1h 8min

Brittany and Gabriel Hugoboom (Evie) on Building the “Conservative Cosmo,” the Raw Milkmaid Dress and the Business of Controversy

In this conversation, Brittany Hugoboom, co-founder of Evie Magazine, and her husband Gabriel delve into their mission of creating a women’s media brand that celebrates femininity without a progressive lens. They share insights on the viral Raw Milkmaid dress and its backlash, exploring the complexities of branding in today's political landscape. They also discuss their cycle-based wellness app, 28, addressing menstrual health gaps and the market for women's health. Together, they offer a fresh perspective on modern feminism and the future of female-led media.

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