Gabriel Ciordas

Founder and CEO of Flipsnack, a digital publishing platform for magazines, brochures, and business collateral; grew the bootstrapped company to multi‑million ARR with a mix of SEO-driven self-serve and enterprise deals.

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Jan 14, 2026 • 23min

Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Gabriel Ciordas, founder and CEO of Flipsnack, shares his journey of scaling a digital publishing platform to $15M ARR with 28,000 customers, all without VC funding. He details how mastering SEO and self-serve onboarding has driven organic growth. Gabriel discusses the unique dual pricing strategy—ranging from $16/month for self-serve to $200,000/year for enterprise clients. He also reveals insights on managing a small team for SEO, balancing high-ACV enterprise deals with low-touch sales, and plans to reintroduce a freemium model.

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