Gabor George Burt, an expert on Blue Ocean Strategy and author of 'Slingshot,' explores innovation in business. He discusses the Slingshot Framework, detailing five prongs that simplify the innovation process. Gabor emphasizes turning customer pain points into excitement and the importance of personalization. He dives into psychological insights that drive consumer behavior and the myth of a perfect product. Listeners will learn how to maintain relevance through continuous feedback and the unique adaptability of businesses, likening them to the opossum.