Gabe Larsen

Gabe Larsen, Chief Revenue Officer at Signals and former CMO at Kustomer, dives into the world of agentic AI and its impact on signal-based marketing. He critiques traditional Account-Based Marketing, revealing how AI can enhance customer engagement through omni-channel execution. Gabe shares his views on the challenges of building vs. buying AI tools and suggests that flexible vendor solutions will dominate. He also discusses the future of AI pricing, advocating for salary-based models for agentic employees, envisioning a shift from tools to cloud-based teammates.