Gabe Cooper

Gabe Cooper is the CEO and Founder of Virtuous, dedicated to enhancing nonprofit generosity, and Nathan Chappell is the Chief AI Officer who specializes in leveraging technology for donor engagement. They discuss the ethics of AI in nonprofits and how it can free fundraisers to focus on meaningful connections. Real-world examples illustrate AI's potential to personalize outreach and transform donor relationships. The conversation emphasizes a human-plus-machine future, where responsible technology enhances philanthropy while maintaining sincerity in fundraising efforts.

Gabe Cooper, CEO of Virtuous, and Carly Berna, Vice President of Marketing, explore the key donor performance metrics crucial for nonprofit success. They highlight the importance of donor retention, emphasizing the need for personalized communication and automation. The conversation delves into the challenges nonprofits face and how leveraging clean data and AI can enhance fundraising efforts. Strategies to engage everyday donors and adapt to evolving donor behaviors are also discussed, making it clear that data-driven insights are essential for future growth.

Gabe Cooper, Founder and CEO of Virtuous, shares his scaling journey and key hires for non-profits. They discuss sales strategies, product-market fit, and the importance of hiring a VP of finance early on. They also highlight the transition from entrepreneurial sales reps to specialized roles and building a strong sales team.