Gabby Kustner, a lifecycle marketer at Customer.io specializing in behavior-led messaging, joins Alyssa Armstrong, an email strategy expert, and Joe Cunningham, a seasoned email consultant. They discuss how AI complicates inbox dynamics, stressing that human-sounding emails beat generic ones. The trio emphasizes treating the inbox as a personal space, the importance of empathy-driven storytelling, and smart orchestration of email, SMS, and in-app messaging. They also address how to keep 'lurkers' engaged and share tips for personalizing without being intrusive.
