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Gab Bujold

Fractional PMM, messaging expert, and marketing advisor for early-stage startups, based in Quebec City, Canada.

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Jan 28, 2025 • 1h 1min

154: Confessions of Product Marketing Misfits Who Actually Know GTM and Translate Marketing Buzzwords for Breakfast

Join Gab Bujold, a messaging expert and marketing advisor for startups, and Zach Roberts, an influencer with a rich background at Dropbox and LinkedIn. They tackle the chaotic misuse of Go-to-Market (GTM) terminology and share tales from their product marketing journeys. The duo explores the essential collaboration between product marketers and channel experts, emphasizing the need for clear communication and effective strategy development. They also critique the blandness of B2B marketing messages, advocating for authentic storytelling that connects with customers.