Fredrik Wendt

Paul Kuijten and Fredrik Wendt, both Professional Scrum Trainers at Scrum.org, delve into the crucial concept of validation in product ownership. They stress understanding the 'why' behind product features and the shift from traditional requirements to user stories. The duo discusses how continuous experimentation and customer feedback play a vital role in decision-making. They also explore the transformative impact of AI on product development and team dynamics, highlighting the importance of collaboration for product success.

Paul Kuijten, a Professional Scrum Trainer, has been pivotal in developing the Professional Product Ownership capability model. Fredrik Wendt, also a Professional Scrum Trainer, boasts extensive expertise in product ownership. They delve into the 'lead to value' capability, stressing the need for contextual awareness and market alignment. The conversation uncovers the challenges of product definition, emphasizing long-term decision-making and iterative processes. Ultimately, they highlight the importance of leading teams to create genuine value in a dynamic marketplace.