Fredrik Skansen

In this discussion, Fredrik Skansen, the Co-founder and CEO of Funnel, shares insights on navigating the post-cookie landscape in marketing. He explains why traditional last-click attribution is now misleading and highlights the need for clean, unified data for effective decision-making. Fredrik emphasizes the importance of adapting to changing regulations and privacy challenges while balancing brand and performance marketing. He also touches on the transformative role of AI in shaping future strategies and the necessity of building trust in data.