Fredrik Heinonen

Fredrik Heinonen, partner and Deputy Managing Director at Miltton, shares insights on navigating growth in communications. He discusses Miltton's leap from 4 to 400 employees, emphasizing the balance between adaptability and company roots. Fredrik explores Sweden's strengths in marketing, the importance of effective internal communications, and attracting top talent through a supportive culture. He also addresses the significance of authentic storytelling in a stakeholder economy, highlighting the need for trust and engagement in an era driven by social media.