This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

Identifying your “one word” to own and dominate a category on LinkedIn.
Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

(00:00) - - Intro to Devin
(05:45) - - How to Build Trust at Scale
(11:38) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
(13:50) - - Pick Your “One Word” to Guide Your Content Category
(19:04) - - How to Narrow Your Audience
(25:56) - - How to Pick Content Pillars & Topics
(30:23) - - Outlining Your Production Process
(32:17) - - How to Measure & Iterate LinkedIn Success
(37:16) - - Using Company Pages vs Personal Pages
(37:57) - - Communicating with Your CEO
(39:09) - - How to Get Your Whole Team Involved in LinkedIn
(39:50) - - Niching Down with Your “One Word”
(41:19) - - Prioritizing Engagement on LinkedIn
(42:30) - - Applying This Framework to Other Channels
(42:46) - - Revising Your Voice and Tone
(44:41) - - How to Pick Your “One Word” (Revisited)
(46:46) - - Reach Versus Teach

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