Fred (WeWorked AI)

Former land investor and co-founder of Reworked/WeWorked AI, developer of 'Betty'—a machine learning system that scores property-owner lists to improve direct-mail efficiency for land investors and other direct-mail industries.

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Dec 4, 2025 • 1h

Efficiency in Land Investing: Using AI to Maximize Deal Flow

Join Fred, co-founder of Reworked/WeWorked AI, as he shares his innovative journey from land investing to developing 'Betty'—an AI that optimizes mailing efficiency. He discusses how machine learning eliminates human bias, improving seller targeting and cutting costs. Discover surprising demographic indicators predicting sales readiness and why traditional scrubbing methods may hide valuable leads. Fred emphasizes the importance of data over assumptions, and how smarter mailing strategies reduce waste and enhance deal flow.

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