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Fred Emich IV
Partner at Emich Automotive and chairman of Volkswagen's National Dealer Council, known for leading high-volume EV retail efforts (notably top Kia/VW EV retail performance) and advocating for dealer interests.
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Nov 11, 2025
• 43min
Dealers vs. Change: The Truth About VW, Scout, and the EV Road Ahead — From an Insider | Fred Emich IV, Partner at Emich Automotive
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Fred Emich IV, a Partner at Emich Automotive and chairman of Volkswagen's National Dealer Council, brings a wealth of experience from leading high-volume EV sales. He shares insights on becoming Kia's top EV retailer, navigating challenges with VW's product quality, and the dealer landscape amidst the rise of direct-to-consumer brands like Scout. Fred discusses simplifying the EV sales process, the importance of service and community initiatives, and his vision for the future of his family-run business.
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