Fred Emich IV

Fred Emich IV, a Partner at Emich Automotive and chairman of Volkswagen's National Dealer Council, brings a wealth of experience from leading high-volume EV sales. He shares insights on becoming Kia's top EV retailer, navigating challenges with VW's product quality, and the dealer landscape amidst the rise of direct-to-consumer brands like Scout. Fred discusses simplifying the EV sales process, the importance of service and community initiatives, and his vision for the future of his family-run business.