Frank Gibeau

Frank Gibeau, the CEO of Zynga and a former leader at Electronic Arts, offers an optimistic outlook on the gaming industry. He shares insights on transforming company culture and the challenges of mobile gaming. Discussing lessons from his extensive career, he reflects on navigating failures like Shaq Fu and the potential of AI in gaming. Gibeau also highlights strategic shifts in revenue and the importance of direct player engagement, revealing his big industry secret at the end.