Frank Fillmann

Frank Fillmann, the CRO for Salesforce Australia, shares his journey from selling kitchen utensils to leading a $1B revenue line. He emphasizes the importance of resilience and adapting strategies for sales success, especially around understanding client needs over pricing. Fillmann discusses building effective sales playbooks and highlights the CFO's role in the buying process, advocating tailored messaging. He also touches on multi-threading relationships within organizations and innovative tools for remote collaboration, revealing strategies for thriving in today's sales landscape.