Frank Cespedes

Join Frank Cespedes, a Senior Lecturer at Harvard Business School and author of "Sales Management That Works," as he shares insights on account management's critical role in business today. He discusses how higher interest rates are reshaping buying behavior and underscores the need for financial literacy in account managers. Cespedes critiques common account strategies and emphasizes the importance of meaningful client connections and data-driven planning. He argues that true account management is about protecting overall company wellbeing, not just retaining customers.